page contents Automotive Thought Leader: Ralph Paglia My title page contents

Monday, May 28, 2018

We’ve updated TripIt’s privacy policy

We’ve updated our privacy policy.
Problems viewing? View in browser
facebook   twitter   linkedin   youtube   Instagram   TripIt Blog
888 Brannan Street, Suite 100, San Francisco, CA 94103
© 2018, Concur Technologies, Inc. All rights reserved. TripIt® is a registered trademark of Concur Technologies, Inc. Other trademarks held by their respective owners.
Account Settings  |  Unsubscribe  |  Privacy Policy  |  Help Center
 

Monday, May 21, 2018

We’ve changed your TripIt email settings


We’ve updated our privacy policy.


Tripit Email Changes and How To Adjust
As part of our efforts to comply with data protection principles around the globe, we’ve changed the way TripIt manages email settings and have modified the email preferences on your account. Beginning today, you will not receive email communications from us in the following categories unless you select one or more of these categories, again, for your account:
  • Pre-Trip Updates
  • TripIt Product Updates and Offers
  • Surveys
  • Partner offers
To manage your email settings, sign in to your TripIt account and visit Settings.
  • On TripIt.com, you’ll find it under Email Settings.
  • In the TripIt app, you’ll find it under Email Notifications.
Sincerely,

The TripIt team







888 Brannan Street, Suite 100, San Francisco, CA 94103
© 2018, Concur Technologies, Inc. All rights reserved. TripIt® is a registered trademark of Concur Technologies, Inc. Other trademarks held by their respective owners.
Account Settings  |  Unsubscribe  |  Privacy Policy  |  Help Center




Sunday, May 6, 2018

'On Air' - Tier 4 Marketing in Auto Retail Marketing with Ralph Paglia




Ralph is the purveyor of the popular online community called 'Automotive Digital Marketing' (automotivedigitalmarketing.com) which he formed in 2008. Ralph refers to the idea of personal branding for auto sales professional as 'Tier 4 Marketing' and believes this will be of growing importance in the years to come as the industry evolves.

Friday, April 27, 2018

What are the Benefits of Automotive Content Marketing

What is Content Marketing?

What are the Benefits of Automotive Content Marketing?

  1. It keeps you top-of-mind – Whether you’re a dealership selling to consumers, or a vendor selling to dealerships, not everyone buys immediately. In addition, those customers who did purchase, and your current clients, may be ripe at some point to repurchase. A great content marketing strategy keeps your business, product and services in front of the customer without being intrusive or in-your-face salesy.
  1. It can lead to indirect exposure – Blog and magazine articles are an excellent way to position executives as thought leaders, and your business as a source of helpful content. People like educational material that is relevant to their needs.

    If you are a dealership you can perhaps provide information on vehicle service, or how to synch your smartphone with your in-vehicle entertainment system, for example...
    As a vendor you could focus on some key pain points dealers are faced with daily. By providing that material, you can easily get exposure through comments, sharing and just plain curiosity. Perhaps the person reading the blog doesn’t need your product or service right now. But, by adding them as an audience member, creating your company as a thought-leader, they could easily consider you first when the need arises.

  1. It drives engagement and builds relationships – Content marketing can increase exposure through engaging the audience with relevant, thought-provoking material. I’m not talking about click-bait or pictures of puppies and kittens, but rather helpful information that is welcomed by and, eventually, looked forward to by the audience. This promotes a sense of relationship and begins the process of trust.

  1. Search engine optimization – Google looks for relevance in content. It crawls sites and includes you in its search results when it finds new content. The more often that new content is added to your website, the more likely you are to appear in a relevant search on the topic, increasing organic exposure to your website. Without content, there would be nothing to optimize for search engines. Every link earned by every marketer points to a piece of content, and the keywords that people type into search engines are an attempt to find that content.

  1. Web site traffic – The more eyeballs you have on your website, the more likely you are to get leads and sales. A good content marketing strategy will push people to view that content on your website which could then lead to further exploration and conversions on your website CTAs.

The bottom line is this: If you create great content that targets potential customers, you can shorten the distance between these customers and your products, increasing the chance that they'll make a purchase later.

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

             

All three segments of pickup trucks (3/4 & 1-ton, full-size, and midsize) saw year-over-year increases in shopper interest ranging from 28% to 66% when comparing March 2018 to March 2017.

  • GMC Sierra 1500 led all full-size pickups, with month-over-month growth of 108% in share of full-size truck shopper interest, and 79% growth over the same period last year.
  • Although RAM 1500 saw a month-over-month decline of 23%, its shopper interest is still ahead by 73% compared to the same period last year.
   
Crossovers and SUVs also showed strength in shopper interest during the month, with two segments in particular stealing the spotlight. The subcompact (non-luxury) SUV/CUV segment was up 15% from March of last year, mostly attributed to new entries in the category (Toyota C-HR, Hyundai Kona, and Nissan Kicks). Furthermore, the compact luxury SUV/CUV segment was up 14% from February, and up 19% compared to March of last year.
  • Most of the growth is attributed to two vehicles (out of 14 in the segment): Acura RDX and a new entry, the Cadillac XT4. The Acura RDX saw growth of 29% from February and 36% from March of last year; In its first month of reveal, XT4 grabbed 7% of shopper interest in the competitive set, and already jumped to rank 6th in the segment.
   
A handful of car segments continued to see increases in shopper interest, a trend that began around the beginning of 2018. In the midsize sedan segment (up 9% from March of last year), the more significant gains came from the Nissan Altima and Mazda 6, both which are in model-year refreshes (+73% and +23% year-over-year).
Both the midsize and full-size luxury sedan segments also saw some modest growth year-over-year; Vehicles contributing to the lift in the segments are:
  • Kia K900
  • Lincoln Continental
  • Mercedes-Benz C-Class
  • Audi A6 in the midsize luxury segment
  • Cadillac CT6
  • Audi A8 in the full-size luxury sedan segment

Dogon Tribe Granary Door from 18th Century (North Africa) ($675)


A rare 300+ year old artifact of museum quality which chronicles the contact between an alien life form from the Sirius solar system and humans on Earth. 


I am selling a Dogon Tribe Granary Door from 18th Century (North Africa) for $675 on OfferUp. Check it out.

You will never see one of these available ever again! The Dogon Tribe has lived in Sub Sahara Northern Africa for thousands of years. Their knowledge of celestial details, such as SIRIUS being a binary star, transcends that of modern man and has confounded anthropologists for over 100 years. When the Hubble Telescope was placed in orbit, it was discovered that the details shared by the Dogon Tribal Priests in 1908 and recorded on film were actually true! This 22" Wide by 41" Tall Village Granary Door was in use during the 18th century and has carved pictographs telling the story of when the Nommi came to earth... The Nommi were amphibious by nature and gave the Dogon their knowledge of celestial systems, mathematics, science, agriculture, the rule of law and more. The Nommi came to Earth from a planet in the SIRIUS solar system. This granary Door was a gift sent to me for Christmas 2007 after I had given an impromptu presentation about the Dogon Tribe's knowledge of the Sirius system which was more accurate than modern science and only became evident after Hubble was launched. This item belongs in a museum and is actually priceless in documenting contact between an alien species and humans. I am embarrassed to be offering it for $1,000 but my situation is dire and I have run out of options. Size is 22 inches wide by 41 inches tall. Constructed of a dark hardwood, hammer forged bronze nails, latch mechanism and 3D Relief carvings.
more details...