Get Car Buyers To Your Dealership Using Online Videos
1. Add a Title to Your VideoThe title of each dealership's video should be such that it attracts the intended audience. This means that your title must be descriptive and should consist of keywords that are relevant to the video. The more attractive and informative your title is, the more it will be clicked by the users and the more the keywords it contains, the more likely it would be found on the search engines.
2. Add a Detailed Video DescriptionIt is important to add the description of your videos because search engines can crawl through the content in your description and use it to rank the videos appropriately for search results. You will not reap any benefits if you don’t add the description with relevant keywords for your YouTube video.
3. Add Post TagsTags are similar to keywords which add snippets and hence add value to searchability. Youtube uses the tags to link the videos with one another, so the videos with the similar tags are shown in related videos section. This means that your video has the chances to be placed in related videos section on the page of another user, hence improving SEO.
4. Enable Viewer CommentsSome users don’t use or enable the YouTube comments due to the fear of being harassed by the strangers, but the reality is the comment section can improve your SEO. Comments add the content on your YouTube page and this content is viewed by search engines, which leads to the higher ranking of the video. In other words, the more likes and comments, your video receives, the higher your ranking would be.
5. Create Links to Dealership VideosYou should add links to your dealership's video on other websites. This will help you to generate more traffic to your site and thus increasing the number of views. Place the links to your videos on your social media profiles and on your own website. This would help you to spread the word about your video and encourages others to view it. The more your video is viewed, the more it will improve the ranking.
If you are embedding your YouTube video on your dealership's website, then you can improve your SEO by transcribing the wordtrack in your video. Then, you should place this text based content with the YouTube video on your dealership website. Since search engines don’t have the ability to crawl through videos or images, the text based transcription will help search engines index and rank the websites that contains your video.
There are numerous ways to optimize any YouTube video, but sooner you implement these ways of optimization, the more successful your dealership's video will be at driving customers into your showroom...
Video Keyword Research
Reason #1: Most of your views come from YouTube suggesting your video to their users.
(Not from search engines)
Yes, you should optimize your videos for YouTube and Google search. But most people only get around 15-25% of their video traffic from search.
Create Awesome Videos
The question is:
What does “awesome” actually mean?
A video that’s “awesome” to me might make you want to toss your laptop out the window.
Well in the world of YouTube, “awesome” is measured by a few key metrics, like:
- Session Time
- Watch Time
- Audience Retention
In general, videos published on a channel with lots of authority and a strong community will rank above the same video on a new channel.
Ranking Videos In Google
The Secret to Getting Your Videos Ranked in Google
Google earmarks certain keywords for video results.
I call these “Video Keywords”.
And the secret to ranking your videos in Google is to target Video Keywords.
In my experience, if you optimize your video around a keyword that doesn’t already have a video in Google, it’s going to be VERY hard for it to rank.
For example, “how to clean an iphone 6” is a video keyword:
How to Find Video Keywords
If you see at least one video result in the top 10, great.
If not, you may want to consider a different keyword.
How to Rank YouTube Videos in Google
The “secret” is to create an awesome video and then optimize that video.
Other than that, it’s all about getting backlinks to your video. Like any page on the internet, the more high-quality backlinks you build, the higher you’ll rank.
Ranking Self-Hosted Videos in Google
For example, let’s say that you post your videos to your blog with a service like Wistia.
Can you get those videos to rank?
Technically…yes. But it’s A LOT harder to rank a self-hosted video than a YouTube video.
In fact, 82% of all video results in Google are from YouTube. (Considering that Google owns YouTube, this shouldn’t come as a surprise). That said, it is possible to rank self-hosted videos.
#1: Put The Video at The Top Of Your PageThis shows Google that your video is the main piece of content of that page.
So make sure your video is at the very top of the page…or right after a brief text-based intro: