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Monday, February 12, 2018

Reputation Marketing? Think Staff Reviews For Best Results

Online Reviews? Think Staff Reviews Instead

Reputation Management?
Online Reviews?

Think Staff Reviews for Best Results!

 

When you’re in the research portion of your buying journey, where do you start? 

Whether it’s for shoes, a 65-inch smart TV, a lawnmower, or car parts, it starts online for 95 percent of millennials and 85 percent of the general public. You browse products and services, and the locations where they are available, searching for a differentiator that sets one apart.
    
Amazon, eBay, or Google: the number of stars the product or store receives makes a lasting impact in your purchasing decision, doesn’t it? It’s the same thing for the customers who are looking at the cars you sell or the automotive service you provide.

Dealership Reviews are Old Hat

You’ve undoubtedly implemented policies and practices at your dealership to drum up positive reviews online. It’s as important – or even more so – than CSI survey results in a customer’s eye. Online reviews are raw, unedited experienced-based analyses of how your store performs from the customer’s perspective and greatly influences potential new clients. This is an area that you know is important.

Think About Staff Reviews Instead

You want positive things said about your team, but that’s not the intention of staff reviews. What you want are reviews written by your team members from their perspective. Increasingly, before committing their dollars to your service department or product on the showroom floor, customers want to know what your staff think of your dealership.

It’s an Insight into Culture

When staff members inject their own reviews into your online presence, it’s like opening a window on your dealership’s values. It is evidence of what drives your store, delving beyond the surface clutter of happy or dissatisfied customers, however fickle.

It Gives a View of Long-Term Relationships

When each of your team leaves an online review for your store, it gives a wide-lens snapshot of your team. There will be members who are new while, ideally, you’d have longtime employees provide meaty, shining reviews. It tells a customer there are people who have been – and will be – around for a long time.

Staff Reviews are Personal

On your website, you can say all you want about your values and mission. It’s in your online reviews that the evidence shows itself. When it comes from real people who work the front lines, not a faceless business, it gives customers a thread of personal connection to your store.
  
Consider how it can work for your dealership. Request an online review from your team members over the course of several months, spreading it out among customer reviews. It’s another tool that can set you apart from your competition.

https://www.emarketer.com/Article/Millennial-Holiday-Shoppers-Their...
 
The documents posted on this Website contain external links or pointers to information created and maintained by other public and private organizations.  These links and pointers are provided for the user’s convenience.  Center for Performance Improvement does not control or guarantee the accuracy, relevance, timeliness or completeness of this outside information. The inclusion of links or pointers to particular items is not intended to reflect their importance, nor is it intended as an endorsement by or for the Center for Performance Improvement. 

See the full article as it was originally posted on Center for Performance Improvement

Saturday, February 10, 2018

Digital Marketing Predictions for 2018


Predicting the future is impossible. But if anyone could know what will be big in online video in 2018, it'd be Bettina Hein, Allison Stern, and Jason Mander. They're all leaders at companies on the frontlines of digital media. So it's their day job to have a pulse on not only today's trends, but what online video trends are coming next.

Here's what they think 2018 will hold for the future of online video.

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The CMO

"This is a big year for sports. The 2014 FIFA World Cup in Brazil reached a global in-home television audience of 3.2 billion people, and 280 million people around the world watched through online and mobile video. In 2018, I predict that number will be flipped. More people will watch the World Cup on social, digital, and mobile video than on TV. Brands will need to shape their strategies accordingly, from TV-first to digital-first."

Allison Stern, CMO & co-founder at Tubular Labs

The Chief Research Officer

"The time has come to really get to know Gen Z. Gen Z are now spending longer online on mobile than on all other devices combined, and this mobile-first mindset impacts all Gen Z's media behaviors. For example, compared to millennials they spend longer on social per day, but less time on both broadcast and online TV. Short, bite-sized content is their preference, so brands will have to get on board."

Jason Mander, Chief Research Officer at GlobalWebIndex

The CEO

"In 2018, I predict purpose-driven ads will make up a larger share of brand-owned videos, especially related to the year's major global sporting events. Pixability's data shows that purpose-driven ads generate more views and a higher engagement rate on YouTube than non-cause related videos. Brands that achieve the difficult task of authenticity in their video content, by creating videos that align with the causes they genuinely believe in and support, will ultimately win in 2018."

Bettina Hein, CEO at Pixability

Thursday, February 8, 2018

Dealer Develops Vehicle Subscription Model as Third Option to Drive

Dealer Develops Vehicle Subscription Model as Third Option to Drive

Dealer Develops Vehicle Subscription Model as Third Option to Drive

“You can buy a car, you can lease a car, or you can subscribe to a car. It’s a third option as a way to drive a car.”


That’s how John Malishenko, COO of Germain Motor Company, describes Drive Germain, their recently-introduced vehicle subscription service.
    
Developed on a platform by Clutch Technologies, Drive Germain offers their clientele an opportunity to drive a nearly-new vehicle all the time.
   
There are two subscription levels from their Columbus, Ohio location – Premier and Elite. A third economy level is planned for the future. Their vehicle subscription service includes insurance, maintenance, roadside assistance, and even detailing services.

Another Way to Engage a Customer’s Needs

With 15 successful stores in Columbus, Ann Arbor, Naples, and Dayton, Drive Germain wasn’t borne out of necessity. Rather, it’s the group’s way of keeping ahead of ownership trends. The small yet growing number of customers who would rather not deal with a car dealership in the traditional way have an option: subscription.

The all-inclusive pricing is set. There’s no need to visit the dealership. Insurance is included with the program. For those who want to regularly change vehicles or simply don’t want the hassle of the traditional car ownership model, Drive Germain is an ideal engagement method.
   
An app controls the program, from registration and payment to vehicle selection. Vehicles for Drive Germain are purchased from the dealer group’s stores, used for a term, the sold back to the stores for resale. It’s simple, efficient, and customers love it.
Malishenko says, “Like any new technology, it sounds too good to be true, but there really is no downside. We’re in an industry that’s choking on the overhead of running a dealership. [But with vehicle subscription services], there’s no brick and mortar. There’s really no staff. All the communication with the customer is done through an app and through AI. The customers are highly engaged.”
   

Staying on the Cutting Edge

For John Malishenko and the Germain team, engaging their customers involves providing a better experience. That means testing the ‘next big thing’, always striving to stay on the cutting edge of trends and technology.
“Right now, the retail environment is ambiguous, everyone’s trying to guess what’s next. What I know for sure, running dealerships is that I need to figure out how to be relevant because the market is continually changing and evolving and growing. The only way I know how to do that is to drive it. Engagement is the purpose. The only way I can differentiate myself as a dealer is to provide a better experience.”

https://www.drivegermain.com/
http://www.driveclutch.com/
   
The documents posted on this Website contain external links or pointers to information created and maintained by other public and private organizations.  These links and pointers are provided for the user’s convenience.  Center for Performance Improvement does not control or guarantee the accuracy, relevance, timeliness or completeness of this outside information. The inclusion of links or pointers to particular items is not intended to reflect their importance, nor is it intended as an endorsement by or for the Center for Performance Improvement. 
     
See the full article as it was originally posted on Center for Performance Improvement

Tuesday, December 26, 2017

US Auto Sales Led By Trucks In 2017

Trucks Top US Auto Sales Charts At 2017 Year End

 

Trucks Top US Auto Sales Charts At 2017 Year End

 

 
Sales of sport utility vehicles were particularly strong this year, according to joint research by J.D. Power and LMC Automotive.
Total light-vehicle sales are expected to finish out 2017 at 17.2 million units, a decrease of 1.9% from 2016, according to joint research by J.D. Power and LMC Automotive, with retail light-vehicle expected to finish the year just below 14 million units – down 1.1% from 2016.

 
Looking forward to 2018, the firms expects total light-vehicle sales forecast to top out under 17 million units, a decline of 1.2% from 2017, while the forecast for retail light-vehicles is 13.8 million units for 2018, a decline of 1.4% from this year.
 
The big surprise for 2017 turned out to be the strength of sport utility vehicle (SUV) sales, according to Jeff Schuster, LMC’s senior vice president of forecasting.

“SUV demand has been robust and is expected to finish up 5% in 2017 from 2016 and a market share of 43% of total light-vehicle sales,” he said in a statement. “The SUV reign will continue for the foreseeable future [as] SUVs are expected to  account for 50% of new model activity in 2018, which will help push the share of total sales to 45% and continue the segment's volume growth, even as the total market is projected to contract further in 2018.”
  
He added that light truck models overall accounted for 68% of new-vehicle retail sales through Dec. 17 – the highest level ever for the month of December, making it the 18th consecutive month above 60%.

Monday, December 25, 2017

Ancira Auto Group Social Marketing Customer Concern Resolution Creates Influencer Raving Fan

Ancira Auto Group Social Marketing Customer Concern Resolution Creates Influencer Raving Fan

April Ancira describes how she discovered an unhappy customer using social media, contacted that customer, resolved his issues and then she learned he was the Director of Operations at San Antonio's Seaworld. This led to promotional tie-ins between the Ancira Group and Seaworld, plus multiple new and used car sales to Seaworld employees. 

Find more videos like this on Automotive Digital Marketing

Friday, December 22, 2017

How Technology is Changing Our Approach to the DUI Problem

How Technology is Changing Our Approach to the DUI Problem

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How Technology is Changing Our Approach to the DUI Problem

In a longstanding tradition, if a police officer suspects a driver of DUI, a field sobriety test will be performed. In such a test, the driver might be asked to walk in a straight line, stand on one leg, or touch finger to nose. Failure at these simple tasks of coordination will lead to a driver breathalyzer test, and failing that test means a DUI charge and a trip to the station followed by rehab.

Technological progress, however, is adding new tools to law enforcement's ability to detect whether a driver is under the influence... 
     

Stand-Off Detection Methods 

combination flashlight/alcohol detector has been around for years. It uses an electrochemical fuel cell sensor to detect the presence of alcohol vapor. The police officer places the flashlight up to the driver's window and presses a button, and the device not only reports whether alcohol is present within the interior of the vehicle but gives a reading that can be correlated with DUI arrest levels. It doesn't say whether the driver or a passenger has been drinking or someone else has, but it does allow reasonable suspicion for a field sobriety or breathalyzer test.

The technology to use light to detect alcohol vapor is just getting started. Research in optoelectronic remote-sensing technology is being done to enable roadside monitors to detect the presence of alcohol vapor inside moving vehicles. This would constitute reasonable suspicion for the police to stop the car and administer a more definitive test for sobriety.

Someday such scanning technology may become common along roadsides. DUI evaders will likely attempt to thwart detection by tinting their automobile windows or keeping them rolled down, but that will raise red flags too. 
  

Intercepting at Ignition

Waiting outside a bar or restaurant to make an arrest at the instant the key goes into the ignition will become easier with police departments using computers to correlate blood alcohol content data gathered from DUI stops with days and times. Police officers already know where the problem areas are, but crunching the data will allow refinement.

Such a system stops well short of 'pre-crime' abuse, but there is concern that by encouraging police departments to concentrate resources in a given area, the data will become self-fulfilling prophecy, as more arrests lead to even further concentration at the expense of other areas that won't be a problem because there are no resources there to make DUI stops. 
    

Detecting Marijuana Still a Problem


While methods to detect drunkeness are improving, progress still lags in detecting whether a driver is high. THC, the active ingredient in marijuana, becomes absorbed in body fat and registers high levels in testing even weeks after smoking. Moreover, blood samples have to be sent to a lab and the wait for results can itself take weeks.

Thus the race is on to develop a 'breathalyzer for marijuana.' Venture capital is being raised, and a start-up hopes to have a product on the market within a year. 
    

Prevention Technology

Super Bowl partygoers may have been surprised in 2017 when their bag of chips warned them that they may have been drinking too much and offered a QR code to call Uber. The breathalyzer-in-bag technology was introduced as part of the Super Bowl marketing buildup and isn't affordable enough to be practical yet. 


According to Casa Nuevo Vida, keeping sober living resolutions is easier than it used to be. Nonetheless, it points to the day when a drinker hears a disembodied voice telling him maybe he's had enough, and it really will be the bottle that's talking. What next? Perhaps a hologram of a dancing pink elephant to provide a distraction while a tiny robot arm hides the car keys.

Monday, December 11, 2017

LIDAR Enables Autonomous Vehicles to Exist

About LIDAR and How It Enables Autonomous Vehicles to Exist


Why did LIDAR take off with self-driving cars? In a word: mapping. LIDAR allows you to generate huge 3D maps (its original application!), which you can then navigate the car or robot predictably within. By using a LIDAR to map and navigate an environment, you can know ahead of time the bounds of a lane, or that there is a stop sign or traffic light 500m ahead. This kind of predictability is exactly what a technology like self-driving cars requires, and has been a big reason for the progress over the last 5 years.

Object Detection

As LIDARs have become higher-resolution and operate at longer ranges, a new use-case has emerged in object detection and tracking. Not only can a LIDAR map enable you to know precisely where you are in the world and help you navigate it, but it can also detect and track obstacles like cars, pedestrians and according to Waymo, football helmets.
Modern LIDAR enables you to differentiate between a person on a bike or a person walking, and even at what speed and which direction they are going in.