page contents Automotive Thought Leader: Ralph Paglia: Dealership Web Sites - One is Not Enough for Success My title page contents

Sunday, February 24, 2008

Dealership Web Sites - One is Not Enough for Success

Ralph Paglia's article explains how he has learned that a dealership with a single Web site is the equivalent of having a single outdoor billboard and mistakenly calling it a campaign. One dealership Web site is simply not adequate enough to support a true digital marketing strategy for an auto dealership in today's retail automotive environment.

read more | digg story