page contents Automotive Thought Leader: Ralph Paglia: A Few Dealers are Leading the Growth of Automotive Digital Marketing My title page contents

Sunday, May 4, 2008

A Few Dealers are Leading the Growth of Automotive Digital Marketing

The auto industry must move forward with embracing the levels of transactional transparency required by interactive marketing. Providing more transparency to car buyers will drive higher levels of trust and online purchasing engagement, rather than a lead submitted by a skeptical consumer that has no intent of answering calls from the dealership or responding to emails sent.

A strategy of increased transparency and the ability to engage a buyer into a transactional type of relationship online can be used by dealers to build better relationships and a higher level of trust with online car shoppers. For the dealers that figure this out, they will derive a competitive advantage.

From the perspective of understanding some of the changes coming to automotive focused digital marketing, and how a few dealers are providing thought leadership to the rest of the industry, please consider visiting and possibly joining the Automotive Digital Marketing Professional Community located online at www.AutomotiveDigitalMarketing.com.

Here is an activity report and user generated content update on what is happening at http://www.AutomotiveDigitalMarketing.com :

There are now over 757 active members of the Automotive Digital Marketing Professional Community web site who participate and contribute expertise, best practices and various files and materials.

There are over 20 groups that have been created by the members of Automotive Digital Marketing Professional Community web site.

There are now over 138 blog posts created by the members of Automotive Digital Marketing Professional Community available as a valuable resource.

There are now over 135 forum topics available for review and discussion created by the members of the Automotive Digital Marketing Professional Community.

There are now over 315 user uploaded videos on the Automotive Digital Marketing Professional Community that include dealership advertising, best practice examples and training videos related to using the Internet to sell cars, parts and service business.

There are now over 1652 user uploaded photos on Automotive Digital Marketing Professional Community that include images of people, best practices and valuable charts and data presentations.

There are now over 317 user uploaded songs on Automotive Digital Marketing Professional Community that are also available to members for personal use.