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Friday, August 8, 2008

The 5th Digital Dealer Conference and Exposition will be held at the Gaylord Texan Conference Center in Grapevine, TX

If you are serious about maximizing Internet/technology solutions and processes for improving your new, pre-owned, F&I and fixed operations CRM/BDC departments, you do NOT want to miss this event!


Here’s just a sample of what past attendees had to sayabout our previous event:

"It was invaluable. We are already implementing some of the things I learned at the conference."
Marc L. Bortnick
Ron Bortnick Ford Kia
Upper Marlboro, MD

"Priceless! I thought I knew something, however, found out I didn't. We are completely changing the way we have been doing things."
Tom Casto
General Manager
Premier Pontiac GMC
Rittman, OH

"A good opportunity to see what's going on in the industry, as well as what is working and not working for others."
Brent Hillyer
Director, e-Business
Ron Tonkin Dealership Group
Portland, OR

"High value. I have been attending automotive related events since 1980. This easily ranks among the highest."
Sebastian Finocchiaro
General Manager
Korum Automotive Group
Puyallup, WA

"While we are way ahead of most dealers, we are way behind the best e-commerce practitioners. We took very good notes, and transcribed them into a 22-page Word document. We have formed a continuous improvement team to study the ideas we brought back with us and to implement changes. I am the general manager, and attended with our ISM. We both found the information presented to be invaluable. We plan to attend the next conference."
Jim Myers
Vice President/General Manager
Stoops Buick-GMC,
Plainfield, IN

"I found this conference to be quite valuable. My goal was to collect information on best practices and fundamental information on how to best sell to our customers via the Internet. We have a long way to go, but I've got a better idea of the path."
Teresa Miller
General Manager
Martin Chrysler Dodge Jeep Inc.
Alma, MI

"I came on my own. Paid all my expenses. Never asked for any approval or support. What if they had said, "No, you can't go"? Taking part in the Digital Dealer Conference helps me become better at what I do... sell vehicles using the Internet."
East Coast Internet Sales Manager
Name withheld upon request.

Go to to see dozens of quotes and a list of speakers and engaging panel discussions and the agenda, plus a list of vendors and sponsors. If you’re not going take advantage of this opportunity, at least see what your competitors are going to learn (and you’ll miss).

Digital Advertising: What is It and How Should We Measure It?

Yes Virginia, the world isn’t flat and there is no such thing as a $20 lead!

As more money gets shifted from traditional offline advertising media into online interactive media, the ability to create a wide variety of consumer experiences around receiving a dealer’s message brings new possibilities. What are a few of these new ways for dealers to engage car buyers and how do we measure what messages are more effective than others? This session will explore online advertising from the perspective of generating consumer engagement and creating a positive perception of the dealership, while debunking the myth of the $20 lead. Paglia will present the concept of Key Buying Activities (KBA) from a dealer perspective and how to track and measure them. The session will showcase actual dealership case studies and provide access to spreadsheets and document templates that attendees can repurpose for their own use.

Ralph Paglia currently serves ADP Dealer Services as the national director of Digital Marketing. Prior to working for ADP, he worked for Courtesy Chevrolet in Phoenix, AZ as its eBusiness director, where his team sold over 4,000 new and used vehicles to web generated leads in 2006. He has held positions such as OEM partnership executive for Reynolds and Reynolds, new car sales manager, used car manager, F&I director, general sales manager and general manager. He led the development and design of nationally implemented CRM and eBusiness programs for Ford, Honda, Mercedes-Benz, Toyota and other car companies. Paglia led the development of Ford’s BDC program, the Mercedes-Benz StarLeads CRM national implementation program, Honda’s iN Lead Management System dealer training, Toyota’s eCertified Dealer training program and the recently introduced Ford and Lincoln Mercury Digital Advertising Program for Dealers.