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Monday, August 23, 2010

From Automotive Digital Marketing Group Members on LinkedIn

From Automotive Digital Marketing Group Members on LinkedIn

I have used PURL focused Direct Mail Campaigns on several occasions and found them to be far more effective at driving both initial response and subsequent engagement from targeted customers. 

In my experience, Direct Mail campaigns with mailer content focused on a Personalized URL containing the recipient name results in more than double the customer response rate of Direct Mail Campaigns without the inclusion of a PURL as part of the offer. 

My interpretation is that most people are too curious to pass up checking out. Web page with their name in the URL.

Ralph Paglia
Director - Digital Marketing
ADP Dealer Services

On Aug 22, 2010, Automotive Digital Marketing Group Members wrote:

Linkedin GroupsAugust 22, 2010
Automotive Digital Marketing

Most Active Discussions (3)

Is anyone using PURLs (personalised web pages) as part of their marketing campaigns? 11 comments »

Started by Asif Choudry

Hi Paul. We are using Mindfire which is also a great tool. However, the real strength in our offering is that with our in-house...
More » By Asif Choudry

We are looking to add smartphone apps to our clients marketing and CRM efforts. Do you have a great app to recommend that will help the customer experience? 5 comments »

Started by Derek Thompson

Our company has created an app for collision repair centers (Help I Crashed My Car) that connects the consumer directly with the...
More » By Frank Terlep

Why More of Your Employees Should Be On Twitter, Facebook and LinkedIn | Search Engine Journal 4 comments »

Started by Christine Taylor

Couldn't agree more. I would however, say that perhaps a quick course on using social media effectively to represent their company or...
More » By Paul Chesher

Discussions

Any dealers interested in a tool that will help them sell 5, 10 even 20 or more additional cars per month, at a cost that is hard to believe? Add a comment »

Started by Thomas Nellis, Retail Credit Analyst at Chrysler Financial

DealerCentric boasts over 2000 satisfied dealers. Many of the #1 dealers by brand are currently clients of ours. Our "Get Pre-Approved In...
More » By Thomas Nellis, Retail Credit Analyst at Chrysler Financial

How International Removal Services Offload Your Stress during... Add a comment »

Started by Alan Hood, Independent Information Technology and Services Professional

It's not a very big deal if you are transferred some where else but when your belongings are with you then you are supposed to be...
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What is the best way to remove decals and stickers??? Add a comment »

Started by Alan Hood, Independent Information Technology and Services Professional

I wanted to change my decals and wonder products helped me achieve
By Alan Hood, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by James Scapero, Independent Information Technology and Services Professional

I have personal experience with the organization. I am quite satisfied with their
By James Scapero, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by James Scapero, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by Tony Briganja, Independent Information Technology and Services Professional

Wow!! Very cool services they offer for relocating our stuffs
By Tony Briganja, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by Tony Briganja, Independent Information Technology and Services Professional

How International Removal Services Offload Your Stress during... Add a comment »

Started by Tony Briganja, Independent Information Technology and Services Professional

What is the best way to remove decals and stickers??? 1 comment »

Started by James Scapero, Independent Information Technology and Services Professional

I had a wooden table that had a sticker of my favorite bike on it. But now I wanted to remove it and was really looking forward to some...
More » By James Scapero, Independent Information Technology and Services Professional

Job Hunt Tips for Professionals Over 40 Add a comment »

Started by John Handel, vp at Social Media Jobs

What is the best way to remove decals and stickers??? 1 comment »

Started by Tony Briganja, Independent Information Technology and Services Professional

The decals were giving me terrible time while I was trying to remove them....
More » By Tony Briganja, Independent Information Technology and Services Professional

Over your lifetime you buy an average of 13 cars, 7 of them over the age 50. Consumers over the age 50 spend $2.3 trillion annually. Add a comment »

Started by Nancy Shonka Padberg, CEO at Navigate Boomer Media, LLC

How are you targeting baby boomers online with your message? Display, eMail, Integrated content? Story on Navigate Boomer Media in...
More » By Nancy Shonka Padberg, CEO at Navigate Boomer Media, LLC

What are the three sweetest services your shop performs (in terms of easy profitability) that you would like to get more of from your current database of customers? I.E. - timing belt change and ____ Add a comment »

Started by Bob Beck, Sexton Printing

Ageism in Hiring? Do you know how federal laws can protect you? http://internsover40.blogspot.com/2010/08/federal-laws-prohibiting-job-age.html Add a comment »

Started by John Handel, vp at Social Media Jobs

Editors notes:Many of our readers have continued to struggle with the question of "what is age discrimination in the workplace?" Ageism...
More » By John Handel, vp at Social Media Jobs

Innovative Dealer Summit :: Home Page Add a comment »

Started by Ed Brooks (ebrooks@vAuto.com), Sales Director at vAuto - Helping Dealers Sell More Cars With Real Data in Real Time!

vAuto Founder and Chairman, Dale Pollak to speak at Innovative Dealer Summit in Denver, Wednesday, September 8,
By Ed Brooks (ebrooks@vAuto.com), Sales Director at vAuto - Helping Dealers Sell More Cars With Real Data in Real Time!

Have you tried purchasing a vehicle through a mobile website? 1 comment »

Started by Vivek Merani, Sr. Vice President - at Magnon International

The mobile phone makes a significant impact on pushing the consumer through the purchase funnel. The mobile phone provides a consumer...
More » By Ron Collier, CEO at Collier Consulting

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New Twitter Browser Button For Tweeting Vehicles Found Online Add a comment »

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Sucessful Lease-Ending Follow-up/Campaigns??? HELP! Add a comment »

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I have recently started re-vamping our old campaigns in the CRM, many of which have been out-dated, and I am now devulging into Leasing.  Currently we have out-dated letters that are sent our 6 mo. and 3 mo. out, and followed by a c…

Mobile matters more today than yesterday for automotive advertising agencies -- but not as much as tomorrow! Add a comment »

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Automotive advertising agencies develop mobile marketing campaigns sourced from embedded short codes in conventional media to drive SMS text messages to deliver PDA friendly websites, video, coupons and sales/service promotions.  Mo…

Job Discussions (3)

Marketing:Director, Brand Product Marketing * Woodcliff Lake, NJ - Teva Pharmaceuticals USA http://internsover40.blogspot.com/2010/01/marketing-all-jobs-and-internships.html Add a comment »

Posted by John Handel, vp at Social Media Jobs

Service Manager - Director Add a comment »

Posted by Vaughn Nadeau, Founder of www.carpeoplejobs.com

Apply Internsover40 Internship:Management Trainee Fall Internship * RI - Enterprise Rent-A-Car http://internsover40.blogspot.com/2010/01/jobs-internshipslocal.html Add a comment »

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[Sent from Ralph Paglia's iPhone]



Ralph Paglia


Director - Digital Marketing


ADP Dealer Services


cell: 505-301-6369 


office: 480-421-5005











http://ADM.fm