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Tuesday, October 5, 2010

Early buzz saves big bucks, says Ford marketing chief

SmartQuote 

What happens is, by launching the vehicle early, getting people involved in talking about the new global Focus or the new Fiesta [in] the U.S. before it goes on sale, we can lower the amount of traditional advertising we do after the vehicle goes on sale. That's where the massive cost savings have been."

--Jim Farley, Ford's chief marketing officer, as quoted by MackCollier.com

Early buzz saves big bucks, says Ford marketing chief
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