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Sunday, September 25, 2011

For Best Phone Performance, Train the Caller Too! - Automotive Digital Marketing Professional Community

For Best Phone Performance, Train the Caller Too! - Automotive Digital Marketing Professional Community

Chip King shares real-world CallRevu metrics showcase how important advertising messaging is in this blog post... This blog post shows ample evidence that how a dealer creates messaging in their advertising, and what that messaging conveys is as important as how they handle their incoming phone calls... In fact, the data would seem to suggest that the way those calls are handled should be based on the messaging in the advertising that generated the call in the first place. Click on the link to see the rest of this article and the charts provided as evidence...