page contents Automotive Thought Leader: Ralph Paglia: Data, Data, Data... - Automotive Digital Marketing Professional Community My title page contents

Thursday, October 13, 2011

Data, Data, Data... - Automotive Digital Marketing Professional Community

Data, Data, Data... - Automotive Digital Marketing Professional Community

The marketing builds the branding – most customers aren’t going to respond to a direct mail piece or an online ad. But when they bring the vehicle in for service, Paragon generates a personal sales proposal for them that reinforces the message they’ve been seeing.