page contents Automotive Thought Leader: Ralph Paglia: Guerrilla Marketing Competitive Conquest Advertising Strategies for the Web My title page contents

Thursday, October 27, 2011

Guerrilla Marketing Competitive Conquest Advertising Strategies for the Web

 
 
Webinar Date: Thu. Nov. 3, 2011
Digital Dealer Webinars
 
 
 
   
 

Digital Dealer Webinar: Thursday - November 3, 2011 

Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web 

Featuring: Ralph Paglia - VP of Digital at Tier 10 Marketing

 

 

 

DATE: Thursday, November 3, 2011
TIME: 11:30AM EDT // 10:30AM CDT // 8:30AM PDT
WHO: Ralph Paglia - VP of Digital at Tier 10 Marketing
COST: $99

About this webinar:

With Ralph Paglia, Vice President of Digital at Tier 10 Marketing and founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals, The Automotive Digital Marketing (ADM) Professional Community. 

With today's technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition's customers away from them. 

Attendees of this webinar will be provided with online tools and techniques to see exactly which keywords the competition is bidding on in Google, how much budget they have allocated for their web site's advertising, how to use your dealer advertising association's own web site to take customers from other dealers and how to select the "weakest gazelle" from among the herd of dealers in your market to "take down".

After this webinar you will know: 

  • How to create your dealership's Google Adwords account
  • How to register competitive conquest domain names
  • How to build guerrilla marketing microsites and landing pages
  • How to determine your market's weakest gazelle for conquest

 

About Ralph Paglia:

Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now Vice President of Digital at Tier 10 Marketing. He is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking among marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 11 previous Digital Dealer Conferences. 

 
 
 
 
   
     
 
 
 
   
  Can't make the webinar next week?  Still Register!  We'll make a recording of the webinar available to you by the following Monday.   
     
     
 
© Dealer Communications.
All Rights Reserved.
 
     
"Action is the foundational key to all success." - Pablo Picasso 
 
 
 
     
 
   
 
 
 
 
 
 
 
 
Upcoming Webinars:
 

11.3.11 - Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web 

see the schedule ››
 
 
 
 
 
 
Can't make it next week?
 
Register anyway!  We'll make a recording of the webinar available to all registrants the following Monday.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Ralph Paglia