page contents Automotive Thought Leader: Ralph Paglia: Online Display Advertising - Research Data Shows How, When, Who and Why It Works! - Automotive Digital Marketing Professional Community My title page contents

Monday, October 3, 2011

Online Display Advertising - Research Data Shows How, When, Who and Why It Works! - Automotive Digital Marketing Professional Community

Online Display Advertising - Research Data Shows How, When, Who and Why It Works! - Automotive Digital Marketing Professional Community

Lack of display advertising click activity does not equate to lack of influence. In fact, more than three-quarters of automotive consumers aged 25 to 54 had taken actions such as performing a search for the advertising dealer's name or visiting a car company website after viewing an ad.