page contents Automotive Thought Leader: Ralph Paglia: Transparency, what a concept! - Automotive Digital Marketing Professional Community My title page contents

Sunday, October 30, 2011

Transparency, what a concept! - Automotive Digital Marketing Professional Community

Transparency, what a concept! - The Impact of TrueCar on New Vehicle Sale Prices

Josh Friedman: Often, the transparency of the data TrueCar.com shares with an online shopper is overshadowed by that Really Low Price Quote, and good, old-fashioned wishful thinking. We're talking quotes of $2,000 and $3,000 below what's really doable, in our view, but competing quotes, nevertheless, that we frequently contend with. Use the link provided to see the charts, read the full article and post your comments...