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Friday, October 21, 2011

What Is Google's "Zero Moment Of Truth"? - Automotive Digital Marketing Professional Community

What Is Google's "Zero Moment Of Truth"? - Automotive Digital Marketing Professional Community

ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service you’re thinking about trying or buying. I’m sure you know what I mean — you probably do web searches like this every day. Click on the link provided to read the article, see the charts and download the Google eBook for your reading enjoyment...