page contents Automotive Thought Leader: Ralph Paglia: By the way what is Automotive SEO again? My title page contents

Saturday, November 26, 2011

By the way what is Automotive SEO again?

By the way what is Automotive SEO again?

Brian Pasch states: "Dealers can't know in advance which digital assets a consumer will connect with so they should be providing multiple choice paths that include: videos, blogs, social media, content syndication, microsites, and of course a strong website. An SEO specialist also has to advise dealers about their online reputation because of the frequency that review websites appear for searches on their name. Bad reviews impact consumers during the Zero Moment of Truth so dealers need to have a multi-platform approach to collecting customer reviews." The article includes illustrations and charts that go a long way towards delivering Automotive SEO insights.