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Friday, November 25, 2011

Why ZMOT is BS - According to Larry Bruce

Why ZMOT is BS - by Larry Bruce

Larry Bruce points out: “It is all too easy today for consumers to just cut you out of the buying process for you not to be ultra-transparent and more importantly HELPFUL. The bottom-line the consumers web shopping experience when it comes to automotive is more of a process of elimination not one of inclusion”

Source: Automotive Digital Marketing Professional Community