page contents Automotive Thought Leader: Ralph Paglia: For Those of Us Not on ADM.... SMH - Automotive Marketing My title page contents

Wednesday, December 21, 2011

For Those of Us Not on ADM.... SMH - Automotive Marketing

For Those of Us Not on ADM.... SMH

70% of Americans are online daily, checking emails, facebook, google,etc. Google alone gets over 91 million searches daily. According to QVC.com, QVC expects that 50% of its sales will come from the internet by 2014. Facebook has over 320 million users. Understand that 70% of Americans online includes 70% of your previous customer, 70% of your future or potential customers and 70% of your service customers. Also,your sales force, your family, everyone and this number is growing. Go to where your customers are. I see no downside to branding yourself online. It's cheaper than traditional advertising and it's 100% trackable. Marketing ideas can be implemented instantly, measured and changed with a click of the mouse.

Source: Automotive Digital Marketing Professional Community