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Sunday, February 19, 2012

Digital Marketing News and Updates

Social Commerce | Display Ads | SOPA Stats | Web VC

By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according to [pdf] a Booz & Company estimate released in January 2012, which limited its estimate to hard goods such as electronics, apparel, and movie tickets. The company forecasts the market to almost double this year to $9 billion, of which the US will account for $3 billion, up from $1 billion in 2011. Indeed, while Booz & Company expects rest of the world revenues to increase by 400% between 2011 and 2015, its projections are even more aggressive for the US market, forecast to grow from $1 billion last year to $14 billion in 2015. Continue Reading »

Consumers Heavy Viewers of Online Retail Video Ads

Consumers watched significantly more online video advertising regarding retail products such as clothing and electronics from May to December 2011 than they did for a number of other industry segments, according to [pdf] January 2012 analysis from 33Across. The company examined online content consumption and sharing behavior among consumers using data from the social graphs ("brand graphs") it builds for its customers, finding that consumers in the retail graphs viewed online video ads 15% more than consumers in other verticals' graphs. Continue Reading »

Marketers Lack Standard Social Media ROI Metric

Marketers currently have no standard measurement of social media success, although all of those that do not define return-on-investment (ROI) in the classical way still believe that social media benefits their business, according to survey results released in January by Wildfire. The top metrics used by social media marketers for ROI are increased fans, likes, comments, and interactions (38%), increased revenues (24%), and increased brand awareness (15%). Continue Reading »

Loyal Users Generate More In-App Purchases

44% of mobile application users who made an in-app purchase did not make it until they had interacted with the app at least 10 times, while one-third made their first purchase some time between their second and ninth session, according to a study released in January 2012 by Localytics. Just 22% of users in the study who made an in-app purchase did so during their first session. On average, a user who made an in-app purchase was found to do so 12 days after first launching the app. Continue Reading »

Corporate Reputation Affects Consumer Purchase Decisions

57% of US consumers say that they are increasingly checking product labels to see what company is behind the product they are buying, and the same proportion say they get annoyed when it is not obvious what company is behind a product, according to survey results released in January 2012 by Weber Shandwick. Roughly 2 in 5 US consumers also say they hesitate to buy a product when it is not clear what company makes them, and that they do research to learn about the companies that make the product they buy. Continue Reading »

US Online Ad Spend Set to Exceed Print (Update)

US online ad spending will exceed the total spent on print magazines and newspapers this year for the first time, according to a January 2012 eMarketer estimate that projects $39.5 billion in online ad spending, $19.4 billion in newspaper ad spending, and $15.4 billion in magazine ad spending. eMarketer estimates that online ad spending will continue its dramatic growth to reach $62 billion by 2016, while the print total will continue to decline to $32.3 billion that year. Continue Reading »

Ralph Paglia
Vice President - Digital
13665 Dulles Technology Drive Suite 320, Herndon, VA 20171