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Sunday, February 19, 2012

Do You Have A Comprehensive Strategy? The...

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Do You Have A Comprehensive Strategy? The Infographic can not cover all the aspects of the consumer shopping experience but your marketing and operating budget must connect at all touchpoints of the ZMOT, FMOT, and SMOT. Dealers only can invest in strategies that they understand and measure. The good news is that measurement is getting much easier...
Automotive ZMOT Infographic and EcoSystem - Automotive Digital Marketing Professional Community
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is workin…
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