page contents Automotive Thought Leader: Ralph Paglia: Google Automotive Shopping Behavior Study 2011 - Automotive Marketing My title page contents

Tuesday, February 21, 2012

Google Automotive Shopping Behavior Study 2011 - Automotive Marketing

Google Automotive Shopping Behavior Study 2011

81% of auto shoppers decide within 3 months (vs. 67% in 2009). Safety, utility and fuel efficiency are among the attributes top of mind for shoppers. Searching inventory and obtaining trade-in information were among the top shopper behaviors that increased this year on 3rd party sites. Use link provided to view and download Google Powerpoint file...

Source: Automotive Digital Marketing Professional Community