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Saturday, February 25, 2012

New Car Buyers Hanging Onto Vehicles for Six Years!

U.S. new vehicles being kept longer than ever, Polk says

February 21, 2012 12:01 AM

By Danielle Emerson

American drivers are holding on to their new vehicles longer than ever -- to nearly six years -- a new study says. Research firm Polk, citing data compiled in September 2011, said U.S. consumers kept their new vehicles an average of 71.4 months -- up 4.7 months from March.

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Ralph Paglia
Vice President - Digital
Tier10 Marketing
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