page contents Automotive Thought Leader: Ralph Paglia: Online Data Drives Offline Experience Optimization - Automotive Marketing My title page contents

Thursday, February 16, 2012

Online Data Drives Offline Experience Optimization - Automotive Marketing

Online Data Drives Offline Experience Optimization

Real-Time Insights Take Precedence - Coupled with this appetite for experimentation, marketers are seeing a growing need to obtain their data in real time. Roughly 3 in 5 company marketers agree that real-time insights now with 80% accuracy are more important than insights with 100% accuracy in 3 months’ time. An even larger proportion of agency respondents (66%) feel the same way.