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Friday, March 30, 2012

AutoNation and Ebay Resurrect the Good Old Slasher Sale... ONLINE - Automotive Marketing

AutoNation and Ebay Resurrect the Good Old Slasher Sale... ONLINE!

AutoNation Direct and eBay Motors began working together more than a year on offers such as a guaranteed price for owners looking to sell their current cars. Though both companies have offered discounts previously, prices haven’t been as aggressive, nor has the inventory been as broad, said Chang.  Both companies relied heavily on social media to get the word out about the promotion. “Contests or discount deals are very popular content,” said Sean Wolfington, CEO of Tier10 Marketing. “They have a more desirable sharing rate than other forms of content. People are going to like or comment or share a contest that gives you a car.”  Customers who purchase cars online are still a minority. However, the Internet is cutting down on the amount of time the average person spends at the dealership. “They let their fingers do the walking through the web and mobile,” said Wolfington.

Source: Automotive Digital Marketing Professional Community