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Saturday, March 31, 2012

Do Car Dealers Really Need To Be "Women Certified" ? - Automotive Digital Marketing Professional Community

Do Car Dealers Really Need To Be "Women Certified" ? - Automotive Digital Marketing Professional Community

Todd Vowell writes: "I applaud the “entrepreneurship” of it all, but I’m just not sure I’m ready to put the hands together for the effectiveness of the concept itself.  Women just like men are not all the same, so selling cars (or anything else) is about asking key questions, building rapport, and other common techniques.  If we need to be trained and certified as salespeople on “how to sell to women correctly”, why stop there?  Should dealers be certified on how to sell to gay people, African Americans, Hispanics, Asians, and Muslims?  Are women really that different, where we now need to train salespeople specifically on how to sell a car to them?  If I was a woman, I think I might feel a little offended.  If I was a woman who wanted to be treated as an equal then I would really feel offended (I think)!"