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Friday, March 9, 2012

During the ZMOT, consumers do their research...

During the ZMOT, consumers do their research, get smart about alternatives, read reviews, look for promotions/specials, and comparison shop – all before heading into the dealership. Consumers have changed the way they purchase vehicles and service. Has your dealership kept up or are you still using the old mental model? Dealers who can coordinate all these marketing channels – aligning their stimulus and their ZMOT investment with the new consumer will have the competitive advantage.
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