page contents Automotive Thought Leader: Ralph Paglia: From the Trenches - Digital Vendor – How do you sell your wares? - Automotive Marketing My title page contents

Friday, March 16, 2012

From the Trenches - Digital Vendor – How do you sell your wares? - Automotive Marketing

From the Trenches - Digital Vendor – How do you sell your wares?

Tom Gorham writes: "When you do talk to me, be an expert in what you are selling.  You often start by telling me you are a car guy.  Are you a car guy or an expert in YOUR FIELD?  I don’t care if you’ve done literally EVERY job in a dealership.  If you were a great General Manager, why are you selling Social Media?  Are you a social expert?"

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