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Wednesday, March 7, 2012

It's the internet manager's fault... Automotive Digital Marketing Professional Community

It's the internet manager's fault...

The point is that dealers need to stop looking for an instant miracle. If you want to grow and you get someone great give them the chance and the support that they need to make it work. Stop fighting it. Control the dealership so that no one else gets in the way politically to make it difficult for the store to grow. Start focusing on managing the sales staff and fixing all of the customer service issues that come with the problem. At 317 customers showing up, the dealership should have sold 140-150 units just off the appointments and even more from the walk in traffic. Yet the blame is still put on the internet manager. This store does not look back and think "Why did we have to go through 5 and now 6 BDC Managers in 2 years?" They just dream big and finger point. Finger pointing and playing the blame game only takes you backwards. So when you decide that you want to grow and make positive changes. Stick with them and do not cause action that will make you go backwards.