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Monday, March 19, 2012

Measuring your fan base is quite easy, and...

Measuring your fan base is quite easy, and is determined by asking one simple question: "How likely is it that you would recommend this company to a friend or colleague?" This one question, when measured properly, offers a more accurate way of gauging customers' real loyalty to a company, instead of mere satisfaction in the services it provides. Because really, what is the ultimate act of loyalty, but to place one's reputation on the line and recommend a company to someone else?
Net Promoter: The Ultimate Question and the One Number You Need to Grow - Automotive Digital Marketing Professional Community
If you are asking whether customers are satisfied with your service—you're asking the wrong question.  If you are measuring and trying to increase your custome…
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