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Monday, March 12, 2012

The Return of the Datsun Brand

Nissan To Bring Back Datsun

In the 1980s, Nissan struggled to ditch the Datsun name in the United States in the interest of unifying its global identity. Now the company, according to Japanese press reports, is planning to resurrect the long-dormant brand for some emerging markets. 

Executives won't officially confirm the return of Datsun, but a new round of global product initiatives are expected to be announced this month. The reports say Datsun will become a subbrand, a portfolio of low-priced autos sold in such markets as India, Indonesia and Russia — and specifically not in North America, Europe or Japan.