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Thursday, March 29, 2012

Rob Fontano writes: "The disconnect occurs...

Rob Fontano writes: "The disconnect occurs when this same consumer decides to bypass the lead submission and go directly to the store; a behavior that has become more and more prevalent in the last few years. They are then greeted by a sales person as a "floor up" and become subject to the stores sales process. The sales person is trained to apply the steps to the sale as mandated by the dealers policy, while missing the opportunity to capitalize on the "Zero Moment Of Truth" that led the customer...
The Digital Dealer pt. 1 – "First Things First" - Automotive Digital Marketing Professional Community
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