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Wednesday, March 21, 2012

That Money Machine - Automotive Digital Marketing Professional Community

That Money Machine - Automotive Digital Marketing Professional Community

Kurt Kubicki writes: "Your CRM should be a money machine. A detailed plan for its use, operation, reporting and management is vital. Hold accountable every user in sales, service and F&I accountable for capturing customer data into it. Be sure these individuals use the CRM to stay in contact with their customers."