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Wednesday, April 18, 2012

Dubbed Brand Activate, the plan is designed...

Dubbed Brand Activate, the plan is designed to "reimagine online measurement for brand marketers," according to a blog post from Google. The idea is that with better metrics, marketers will feel more comfortable allocating more of their money to online advertising. "We believe that the industry's significant investment in brand measurement efforts can substantially grow the online advertising pie, for all," the post continues. Use the link provided to read the entire article and watch the embedded...
Google Proposes New Metrics for Online Advertising - Automotive Digital Marketing Professional Community
Google Proposes New Metrics for Online Advertising Written by Todd Wasserman Attempting to move the industry beyond click-throughs and impressions, Google on…
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