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Friday, April 27, 2012

Google Penguin Update Recovery Tips and Advice from Danny Sullivan - Automotive Marketing

Google Penguin Update Recovery Tips and Advice from Danny Sullivan - Automotive Digital Marketing Professional Community

What About Negative SEO? Especially in the past week, there’s been a huge rise in forum discussions that “negative SEO” is now a serious problem. The idea is that if being in a blog network or having paid links could hurt you, then anyone could point bad links to harm another site.  This fear has existed for years. It’s not new. It’s even something Google acknowledges can happen in some limited cases. The fact that we’ve not had many sites over the years complaining that negative SEO has hit them should be reassuring. For most sites, it’s not a problem because good sites have enough good signals in their favor that bad ones stand out as an oddity. It’s more a liability for smaller sites that haven’t built my authority, in my view.  I’ll be following up in more depth on the current round of worries, and I’ll try to get Google to weigh in more on the fresh concerns. (Use the link provided to read entire article)