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Sunday, April 29, 2012

The implementation of "Review Filters" is...

The implementation of "Review Filters" is inevitable by all major review publishers, including Google Places... During a phone call I was on with a Google employee, he made it very clear that Google is indeed looking at a variety of algorithmic approaches to preventing the display of fake reviews and reviews whose collection tactics do not meet with what Google considers sound business practices. Alternately, the success of Yelp both as a review site and a community has been considerably assisted...
How Does Google Identify Fake Online Reviews? - Automotive Digital Marketing Professional Community
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I refer…
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