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Wednesday, April 25, 2012

Increase Your Conversion With a Person’s Face - Automotive Digital Marketing Professional Community

Increase Your Conversion With a Person’s Face - Automotive Digital Marketing Professional Community

Many thanks to Paul Portratz for a powerful Think Tank Tuesday video message about putting people into advertising for car dealers... Paul's message is corroborated by research I was involved with at a major car company focused upon online digital advertising... Ads that feature a real person's face in the creative outperformed ads that only featured vehicle imagery by more than a 40% lift in Click Through Rates.  The bottom line is that people are visually attracted to images and video of people by a far greater degree than other imagery, including vehicles.