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Monday, April 30, 2012

Is Your Ego Limiting The Success Of Your Dealership? Automotive Community

Is Your Ego Limiting The Success Of Your Dealership?

I had a distinct feeling of "Deja Vu" as I read Brian Pasch's listing of dealer group responses to why they do not educate more people in their dealerships... Let me add one more relevant example - During the ADM Boot Camp Scholarship Video Contest i received a call from a dealer who planned on submitting an entry video, and he wanted to know how much he would need to "donate" in order to win.  I explained the rules of the contest and encouraged him to get as many of his 400 employees as possible to visit ADM, register and click "Promote" so their co-worker could win.  The dealer's response was something along the lines of "I don't mind my managers knowing about the ADM site, but I am afraid that if my sales people or other staff joined ADM they might learn enough to get higher paying jobs at other dealerships..." Use the link provided to read Brian's article and comment on it.

 Source: Automotive Digital Marketing Professional Community