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Friday, April 13, 2012

Online Video Advertising: Completion Rates More Important Than CTR - Automotive Marketing

Online Video Advertising: Completion Rates More Important Than CTR - Automotive Digital Marketing Professional Community

Video Completion Rates Better in Long-Form Content - Automotive advertisers looking to capitalize on this finding may want to consider placing their ads during long form content (typically lasting longer than 10 minutes). Ads placed during long-form content had an 88% completion rate, 16% higher than the 76% completion rate for ads placed during short-form content (videos lasting less than 10 minutes).