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Thursday, May 10, 2012

Auto Industry Marketers Lack Confidence in Complex Digital Marketing Abilities - Automotive Digital Marketing Professional Community

Auto Industry Marketers Lack Confidence in Complex Digital Marketing Abilities - Automotive Digital Marketing Professional Community

The study found that a multi-channel approach (referring to auto industry and dealership marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter saying they are capable of running more complex cross-channel marketing programs (referring to programs across multiple digital channels that are highly coordinated). Only 1 in 10 automotive marketers engage in real-time interactive marketing, the most sophisticated capability that leverages real-time or dynamic interactions to automatically deliver the most relevant messages and content across digital channels and programs.  Use the link provided to read the entire article and view the chart in full resolution showing research results, and please do leave a comment!