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Saturday, May 5, 2012

Car Company Results from Super Bowl TV Commercials 3 Months Later - Automotive Marketing

Car Company Results from Super Bowl TV Commercials 3 Months Later - Automotive Digital Marketing Professional Community

Brands’ Ads Boost Online Traffic - Data from Jumpstart Automotive Group released in March shows that Super Bowl automotive advertisers received a boost in online traffic immediately following their spots. Looking at traffic across its network of automotive websites, and measuring the advertisers’ share of brand and vehicle model page traffic for manufacturers that purchased in-game spots, Jumpstart found that the Acura NSX gained the most ground with online car shoppers, up 78% on Super Bowl Sunday when compared to the prior Sunday, and up 690% on Super Bowl Monday when compared to a week earlier. Other makes faring well were the Fiat 500 (up 384% on Super Bowl Monday), Chevrolet Sonic (up 273%), Hyundai Veloster (up 23%), and VW Beetle (up 6%).  Use the link provided to read the entire article and leave a comment...