page contents Automotive Thought Leader: Ralph Paglia: CAR-Research XRM’s New Benchmark Reports Ensure Auto Dealers Reap Maximum Benefits, Profit from CRM My title page contents

Monday, May 7, 2012

CAR-Research XRM’s New Benchmark Reports Ensure Auto Dealers Reap Maximum Benefits, Profit from CRM

CAR-Research XRM’s New Benchmark Reports Ensure Auto Dealers Reap Maximum Benefits, Profit from CRM

The benchmark reports monitor key statistics and processes that ensure that the dealership sales team is making optimum use of the CRM; logging showroom customers, promptly following up with customers and leads, setting appointments and closing a good percentage. The new system takes a crawl, walk, run, fly approach. The dealership starts at a basic level, then when all benchmark areas turn green, the dealership graduates to the next level and the Client Relationship Specialist receives a pay increase.  To help guarantee top performance, if the dealership should fall back into a previous lower level, the pay likewise decreases until the dealership is again raised to the next level.  Use the link provided to read the entire CAR-Research press release and research methodology description...