page contents Automotive Thought Leader: Ralph Paglia: Dealership Experience Key To Optimizing Car Sales: Research Report - Automotive Marketing My title page contents

Tuesday, May 8, 2012

Dealership Experience Key To Optimizing Car Sales: Research Report - Automotive Marketing

Dealership Experience Key To Optimizing Car Sales: Research Report - Automotive Digital Marketing Professional Community

The 2012 Dealership Experience Strategy Report analyzes buyer behaviors throughout their shopping and purchase process. It documents how they select dealerships and how much of a role the dealership plays in the eventual purchase, compared to 16 other forms of marketing communications (from traditional advertising channels to auto shows, events and sponsorships, word of mouth, and print articles).  Influential marketing messages received by buyers from various communication channels are measured and rank-ordered and compared to messages typically communicated by dealerships.  The data is reported by vehicle manufacturer/brand, vehicle segment, buyer demographics, loyal/conquest customers.