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Tuesday, May 22, 2012

John Giamalvo writes: "LOAN 'EM A KEEPER ...

John Giamalvo writes: "LOAN 'EM A KEEPER - If a customer is bringing in a vehicle for lengthy repairs, then offering a loaner is a great opportunity to get him or her to try out a vehicle that makes sense as a next new car. The most obvious options are to offer the same vehicle in the most recent model year or even a similar vehicle in a slightly higher class. But if the driver pulls up a sedan with child seats and toys clogging up the backseat, this could be a good time to get him or her to consider...
Service Into Sales Article - Automotive Digital Marketing Professional Community
Hi All, I collaborated on the following Edmunds' article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into sea…
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