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Thursday, May 10, 2012

The study found that a multi-channel approach...

The study found that a multi-channel approach (referring to auto industry and dealership marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter saying they are capable of running more complex cross-channel marketing programs (referring to programs across multiple digital channels that are highly coordinated). Only 1 in 10 automotive marketers engage in real-time interactive marketing, the most sophisticated capability that...
Auto Industry Marketers Lack Confidence in Complex Digital Marketing Abilities - Automotive Digital Marketing Professional Community
Automotive Marketing Professionals Lack Confidence in Complex Digital Marketing Abilities Most automotive marketers are not yet confident in their ability to…
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