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Monday, May 14, 2012

Transparency is Not a Dirty Word - Automotive Digital Marketing Professional Community

Transparency is Not a Dirty Word - Automotive Digital Marketing Professional Community

Jim Radogna writes: "Let’s face it; consumers have access to much more information, and choices, than they ever did. You can hate the internet and all its information. You can hate the idea of “transparency”. You can hate all the regulations that dealers have to contend with. You can hate the consumer advocates. You can hate the media and all of its anti-dealer sensationalism. But guess what? None of it is going away. The “But We’ve Always Done It This Way” mentality just doesn’t hold water anymore." Use the link provided to read Jim's insightful article and leave him a comment...