page contents Automotive Thought Leader: Ralph Paglia: AutoCon 2012 Provides Diversity and Women’s Issues Workshops - Automotive Marketing My title page contents

Friday, June 29, 2012

AutoCon 2012 Provides Diversity and Women’s Issues Workshops - Automotive Marketing

AutoCon 2012 Provides Diversity and Women’s Issues Workshops - Automotive Digital Marketing Professional Community


AutoCon 2012 Provides Diversity and Women’s Issues Workshops

The AutoCon 2012 Planning Committee is pleased to announce our partnership with Jody DeVere, CEO of AskPatty.com to create a powerful set of workshops that address diversity marketing and Women’s issues in the automotive industry.

Rarely do mainstream conferences invest the time and workshop space to cover what we consider as important topics for today’s auto dealership.

The workshops will include subject matter experts, women in leadership in the automotive industry, dealer principals, and diversity specialists.   Attendees that attend at least three of the Diversity Tract workshops will receive a Diversity Training certificate on the closing day of AutoCon 2012.

Diversity Workshop Offered at AutoCon 2012

Here are the current workshops offered in this tract:
  • Diversity Marketing to Latinos
  • Recruiting, Hiring, & Retaining Women in Automotive Industry
  • Case Studies of Dealerships Getting It Right With Women
  • Diversity Marketing to LGBT Community
  • A Candid Discussion With Women Leading Successful Dealerships

We encourage members of the automotive community that would like to see more discussion on Women’s issues, leadership opportunities for Women, and marketing strategies for our diverse customer base, to please share the information about AutoCon to their peers.

For more information and online event registration, please click the image below: