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Tuesday, June 26, 2012

Because of the high cost of vehicles, along...

Because of the high cost of vehicles, along with a great need to "touch and feel" (and test drive) before you buy, it is unlikely that sales conversions will start to take place on mobile devices anytime soon. But mobile campaigns have the potential to shape consumers' opinions at the early stages of their research process, and push them along the sales funnel. Auto brands that incorporate mobile into their overall strategy, instead of considering it an afterthought, will benefit from the practice...
Car Buyers Use Mobile to Research Vehicle Purchases - Automotive Digital Marketing Professional Community
Automotive Shoppers Look to Mobile to Research Purchases Almost 70% of consumers in a recent study were interested in using mobile devices to investigate vehi…
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