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Friday, June 1, 2012

Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me” - Automotive Digital Marketing Professional Community

Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me” - Automotive Digital Marketing Professional Community

Josh Vajda writes: "Now, let’s say that a salesperson is sitting at their computer looking at a response from an email sent to an Internet lead. They read “I’m not in the market,” or “I’m just doing research right now, I’m not planning to buy for a while.” The salesperson rolls their eyes, complains that they shouldn’t have gotten the lead, and immediately closes the lead out. That’s the equivalent of a lot drop after the greeting."  Use the link provided to read Josh's entire article, and please leave him a comment...