page contents Automotive Thought Leader: Ralph Paglia: Now You Too Can Own a Piece of AutoTrader - Automotive Digital Marketing Professional Community My title page contents

Saturday, June 16, 2012

Now You Too Can Own a Piece of AutoTrader - Automotive Digital Marketing Professional Community

Now You Too Can Own a Piece of AutoTrader - Automotive Digital Marketing Professional Community

There shouldn't be any surprise that AutoTrader is going public. The fact that Providence Equity Partners bought 25% of the company in 2010 to help fund AutoTrader's buying spree -- Kelley Blue Book, vAuto, VinSolutions and HomeNet -- from 2010 and 2011 made AutoTrader's strategy clear. It's really the ony way Providence and the other majority owners, Cox Enterprises (AutoTrader's parent and founder) and Kleiner Perkins Caufield & Byers, can recoup their investments.