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Monday, July 2, 2012

Automotive News: Google Becomes Search Warfare Battleground - Automotive Digital Marketing

Automotive News: Google Becomes Search Warfare Battleground - Automotive Digital Marketing Professional Community

Group 1 Litigation Still in Play - But Group 1 isn't dropping its complaint. After Noe told Group 1 he would stop using the Rockwall Dodge search term, Group 1 asked for $25,000 and the removal of Randall Noe billboards in Rockwall Dodge's market area in exchange for settling the lawsuit, Noe said. He likened it to "Goliath trying to push the little guy around." "We basically said, 'We'll see you in court,' '' Noe said. Group 1 declined to comment on settlement demands. The Noe lawsuit isn't Group 1's first online search dispute, DeLongchamps said. The retailer has had problems in the past with competing dealerships using search engine marketing in unscrupulous ways, he said. For instance, some rivals have created Web site addresses that feature elements of Group 1 dealership trade names in order to route traffic away from the Group 1 dealership's Web site, he said. Said DeLongchamps: "We've been fighting it for years, and we've finally had enough."  Whether for offense or defense, you need to learn more about Google Adwords Guerilla Marketing and Competitive Conquest Tactics at Ralph Paglia's workshop during AutoCon 2012... Register today at http://AutoCon2012.com