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Sunday, July 15, 2012

How Important Is Price Really? Automotive Marketing

How Important Is Price Really? - Automotive Digital Marketing Professional Community

Michael Cirillo writes: "Whether you want to believe it or not, it doesn't really matter. The definition of insanity is doing the same things over and over again and expecting a different result. If you truly want to increase the profitability of your dealership, stop focusing so much energy on pricing. Remove yourself from that never-ending uphill battle and re-target your efforts into fulfilling the emotional needs/wants of consumers. Provide value by offering the right information first and let the law of reciprocity take you all the way to the sale. " Use the link provided to read Michael's entire article, and please leave a comment for him...