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Thursday, July 5, 2012

Jason Stein, a writer for Automotive News...

Jason Stein, a writer for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform.  The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
 
According the the article by Stein:
 
"Under the revised deal, TrueCar's payments to Yahoo will be triggered when TrueCar receives a minimum number of leads and a minimum number of high-quality leads from Yahoo Autos, according to a TrueCar...
TrueCar and Yahoo Autos End Exclusive Marketing Agreement - Automotive Digital Marketing Professional Community
Jason Stein, a writer for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to…
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