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Thursday, July 26, 2012

The Always-Connected Digital Lifestyle: Friend or Foe? - DealerELITE.net

The Always-Connected Digital Lifestyle: Friend or Foe? - DealerELITE.net

What does this mean for your dealership? In terms of marketing, it means that it’s still important to maintain traditional avenues of publicity, such as radio and television commercials and newspaper ads. These are necessary to reach the portion of Americans who shun technology or still use traditional media to gather information. However, the growing number of people who seek information digitally means that a failure to provide online content is more costly than in the past. Soon, a lack of digital presence could spell disaster for your dealership.